A space for honest book talk, publishing industry thinking, and the behind-the-scenes of author support. Written from Gaborone, read everywhere.
ExploreAfter years managing campaigns at a traditional publisher, here's what I wish every indie author knew about the way readers actually form attachments to authors — and how to build that deliberately.
Read more →A round-up of the romance novels on my nightstand, with notes on what's working and what isn't.
Read more →From request to review — what a well-run ARC program looks like from the inside, and the mistakes most authors make.
Read more →Most authors treat their street team like a distribution list. Here's why that's backwards — and what to do instead.
Read more →I spent years as a marketing manager and publicist in traditional publishing, working across romance and nonfiction. I know how publisher campaigns are built, where they fall short, and what actually moves readers.
Now I write about it — for readers who want to understand the industry, and for authors who want to work smarter. I'm also based in Gaborone, Botswana, which means I bring a perspective on building global readership that most publishing voices don't.
Honest, reader-first reviews of romance novels across subgenres — with a publicist's eye for what makes an author's voice stick.
Industry thinking, campaign breakdowns, and what years inside a traditional publisher taught me about how books actually find readers.
What author support actually looks like in practice — ARC programs, street teams, newsletters, and the community-building work most authors underinvest in.
I work with a small number of authors at a time on ARC coordination, newsletters, social content, street teams, and series bibles. Trad pub expertise, indie-friendly approach.